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Rai Favacho is a San Francisco-based Creative/Designer. He brings 20+ years of professional experience and a unique multicultural point of view to the table. During his career in advertising, branding and design Rai has worked across the world (Italy, UK, USA, Brazil) with global brands such as Xerox, Coca-Cola, JVC, Ford, Fendi, Gucci and Honda. Rai has worked for international Ad Agencies, such as Y&R (Brazil and Italy), Ogilvy Italy, Leo Burnett Italy, McCann Erickson Brazil and Attik Dentsu San Francisco.
Prior to cofounding MuseBrands in 2014, he helped build Pereira&O’Dell in San Francisco, where he worked as Director of Branding and Design. Before moving to San Francisco, he worked for InArea, a leading brand consultancy in the European market.
While in Italy, a few of his major accomplishments included designing the current identity system for both the cities of Rome and Milan, CONI(the Italian Olympic Committee), and Renault’s new corporate identity, along with the entire rebranding of Lacoste.
AWARDS & RECOGNITIONS
I.D. Magazine Annual Design Review, Winner, Packaging Design, “B” honey cachaça, I.D., January 2012
–'Design Distinction'–
"I appreciate that only essential cues were used in this abstract interpretation of the bee,
to successfully telegraph this brand’s product story. Great example of how design
can communicate more by doing less." — Judge Christine Mau, Brand Design Director, Kimberly-Clark
HOW International Design Awards,
Winner: “B” honey cachaça bottle – March/April 2011
Print Magazine Design Annual, Winner, B Cachaça
The Dieline Awards, Silver, Spirits, B honey cachaça
One Show Design, Finalist – “B” honey cachaça, Package Design
World Luxury Award, Finalist – “B” honey cachaça bottle
The Dieline Forum - Speaker: Rai Favacho
“The Culture of Luxury”
November 2011- San Francisco
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